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INSPIRATION

A SELECTION OF ALL THINGS THAT INSPIRE US

013.

013.

Architectural foundations
01.foundations

Connecting The Dots

All great ideas come from connecting the dots of the things you experience. A friend told me that when I was younger and still doing a course on architectural design, and it’s a thought that came to me again a little while ago. People always ask me what I studied and how it could possibly relate to sportswear. On the surface, my degree in "Built Environment" has very little to do with clothing, but I sometimes feel this deep overlap between the two. Through my studies, I became fascinated by the design of buildings and the actual effect they have on the people inside them. I think everything we design needs a purpose, even if that purpose is just to create a bit of beauty out of nothing.

Designing With, Not Against

The ability to make sense of your surroundings through design is something I find really special. It’s about shaping things to our own liking and trying to find logic in the middle of nonsense. While I was studying, I had the chance to meet and speak with Ronald Waterman. He was an amazing man who dedicated his life to the principle of building with nature instead of against it. Even though he focused on the relationship between people and waterways, his ideas stuck with me as a foundation for how I want to do business and design products today. If you respect the natural environment, the things you create just seem to hold more weight. Or just like when you drink a locally produced wine, it tastes better at the same location.
Designing With, Not Against
02.build with nature

The Ethics of Materiality

A slightly overused but good example of this are the Aesop stores. They pay homage to local materials and really try to maintain a bond with the nature surrounding each specific store. It reminds me of a time when the clothes people wore were made from whatever was available in their own backyard. Globalization changed all of that, but I think moving back toward a more local approach might solve a lot of the issues we see in the clothing industry today. When you produce things in far-off countries, you disconnect from the process and the people involved. We allow things to happen halfway across the world that we would never tolerate in our own neighborhoods. Both clothing and buildings take a lot of materials to make, and I think both industries could learn a lot from each other about being more responsible.
03.aesop
03.aesop
04.greyprint
04.greyprint

The Psychology of "Fitting"

I’m not entirely sure where this gut feeling for "good" design comes from, but most people recognize it when they see it. When something looks right, it usually feels right. And when something feels right, you feel better and more at ease in your own skin. You don’t need an architecture degree to know when a room has the right light or when a fabric has the right weight, because your body just tells you. A building that is designed with this in mind is a pleasure to be in, and that is exactly what I try to do with the products we create. I want them to be a little piece of comfort for you, a part of nature that you can carry everywhere you go. That sense of balance is what turns a structure into a home, and I believe it's what turns a simple garment into something that actually supports your life. It’s about creating that same sense of "place" and stability that you get from a well-designed room, but in the clothes you wear every day.
05.book insp
05.book insp

Maximizing Minimalism

In this phase of the brand, we are trying to maximize minimalism to create activewear that can withstand time and trends. I want our pieces to be like an old building that still holds its soul after long use. Maybe that’s a safe approach because we aren't trying to reinvent the wheel or break every design boundary right now. Instead, we are focusing on the technology and the "how" of making things better. As we grow, maybe we will get more experimental, but for now, we just make what feels right to us and hopefully to you. To me, it all feels the same. Shaping a building to make it "fit" its environment is the best metaphor I have for how we create our products. A reminder that you can inspiration for your path in places you might not expect. ---------Erik
06.pace
06.pace